Comsint Pres. Nick Puleo Weighs in on Bud Light Debacle in Barron’s

Barron's featured an op-ed by Comsint President and Founder Nick Puleo on Bud Light's reputation crisis. In it, he said:

"We all saw what happened. No sense kidding ourselves about that. You screwed up, Anheuser-Busch InBev. Big-time. Bud Light got canceled. Twice. And as a result, your brand hemorrhaged sales…Companies that venture into the culture wars always face the risk of alienating someone." 

Read the rest of the article here.