3 Things You Can Do This Week to Optimize Your Website for Mobile
Considering there are people out there implanting payment chips into their ears, it should come as no surprise that consumers are nearly surgically attached to their smartphones. Though the bulk of time on smartphones is spent in apps, the percentage of global internet traffic is also extremely high. Back in 2012, only 10.88% of users were employing mobile devices for web traffic. This number has dramatically increased to 51.52% this past May. If you’ve been putting off optimizing your website or emails for mobile users, here are the top three things you can do to make your content easy to read on the go.
Use Descriptive Headings
Writing skimmable content is the best way to keep eyes on your page. We know that you have about 6 seconds to engage with your audience before they divert their attention elsewhere so you need to make that time count. When it comes to copy, use heading to separate the different sections on your webpage and write descriptive headings that clearly outline what is in the following paragraphs. If someone only reads the headings and a few introductory sentences on your webpage, they should have gotten the highlights and be ready to dive in a bit further.
Make Your CTAs Stand Out
Great headings grab attention, but then you need to do something with that attention. Each web page should have a distinct call to action that is easy for users to find and engage with. Nothing kills a sale or conversion faster than a confused user. Buttons should be large and well-labeled. Links should be underlined and in a different color from the rest of the text. This might seem like pedestrian advice, but it is easy for organizations to get so into the weeds of their content that they forget someone needs to read it and then act. Great content is useless if users are not drawn in by it.
Keep It Simple
The mobile web experience does not need to mimic the desktop experience- in fact, it shouldn’t. If your website is image and text heavy, consider creating paired down pages that are mobile-friendly. A mobile optimized home page can be the difference between lasting engagement and a quick exit. Behind the mobile optimized home page, you can still give users the option to view the desktop version from their mobile device or go further by creating an entirely mobile web experience.
There is a lot of information on optimizing websites for mobile experience and most of that advice should be applied to email communications, as well. If a user navigates away within seconds from a slow-loading website, an email bogged down with images, videos, or fonts will find itself sent to SPAM just as fast. Emails need to be as skimmable as your homepage- easy to read, quickly informative, and attention grabbing. In this fast-paced world, organizations need to give their audiences a reason to slow down.
