Instead of blithely slapping a rainbow on every product or post, companies who want to demonstrate a meaningful commitment to these consumers need to do so clearly, consistently, and with action. 

You should not accept a communications strategy that isn’t rooted in data. It won’t generate the results that will demonstrate a strong return on investment. Brands that are successful storytellers craft narratives based on audience analysis, behavioral insights, and trend research.

Much of today’s media environment has become pay-to-play. Are these opportunities worth it? Oftentimes, no. But with so many media outlets prioritizing advertising revenue and sponsored content, it can feel impossible for brands to stand out in the crowd.

Consumers are voting with their dollars more than ever before. They expect more from brands than solid products and good service- they are drawn to companies and nonprofits with a mission. Mission-driven brands need solid communication strategies to engage, educate, and convert new customers. Here are the top five reasons why a robust communications strategy is critical to creating a sustainable impact.

Are your Twitter metrics down the drain? If so, you’re not alone. And for many, the abysmal organic engagement they saw on Twitter in January of this year is enough to make them rethink their use of the platform as part of an overall social media strategy in the future.

Before your agency partner can help improve your experience and success in your communications role, they have to understand what “better” looks like for you. Our look at Bain’s elements of value pyramid sparked some ideas about what supports a truly value-driven relationship between communications agency and client team.

Companies and organizations that try to represent themselves as something they are not risk alienating both employees and supporters.

Change often brings with it some level of anxiety, and this is certainly the case for organizations confronting changes in leadership. This comes as no surprise. While leadership changes can create huge opportunities for organizations, nearly half of them fail.

Consumers have long made demands of those they patronize, whether it be consumer goods companies or universities. Walk outs and boycotts have been used for years as ways to express displeasure with the actions of a brand and to try and force policy changes.

The prospect of experiencing a data incident of some kind has transitioned from being an “if” to a “when” for most companies. For critical industries like healthcare and energy, recent news like that of the Colonial Pipeline hack proves this to be true.

There’s a good reason communications, advertising, and marketing professionals can’t stop talking about content marketing- it works.

Whether you turn to ‘Flack’, ‘Sex and the City’ or ‘Succession’—TV rarely captures the real work of the PR profession.

It’s no exaggeration to claim that brands are increasingly coming under fake news attacks. In fact, an entire industry has emerged in recent years solely focused on producing bogus information. And make no mistake: Falsehoods are bad for business, sometimes causing damage that lasts for years.

It’s no secret - great talent is hard to come by. And for today’s communications leaders this reality is a pressing concern. So, what is the overburdened communicator to do to bolster their team? Try these tips.